Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything by Bryce G Hoffman was published on May 16, 2017. Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors. Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The term was coined by the U.S. Army, which has developed the most comprehensive and effective approach to Red Teaming in the world today in response to the debacles of its recent wars in Iraq and Afghanistan. However, the roots of Red Teaming run very deep: to the Roman Catholic Church’s “Office of the Devil’s Advocate,” to the Kriegsspiel of the Prussian General Staff and to the secretive AMAN organization, Israel’s Directorate of Military Intelligence.
In this book, author Bryce Hoffman shows business how to use the same techniques to better plan for the uncertainties of today’s rapidly changing economy. Red Teaming is both a set of analytical tools and a mindset. It is designed to overcome the mental blind spots and cognitive biases that all of us fall victim to when we try to address complex problems. The same heuristics that allow us to successfully navigate life and business also cause us to miss or ignore important information. It is a simple and provable fact that we do not know what we do not know. The good news is that, through Red Teaming, we can find out. In this book, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques organically. He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way America does business.
My thoughts: This book is a true business book that seeks to turn insights gained by the military to those which can be used by businesses who engage in only slightly less serious competition in hostile environments. Most companies believe that if is does not need to be fixed then not fix it which in some cases can lead to huge problems in the future. Any business needs to be well prepared and think ahead of all the what if’s that can come with any business. This book is a business tool that can help teach and guide you to prevent most issues that can occur in the future if you have not taken the proper measurements to avoid this event. I feel this book would make a great read for any business that wants to be well rounded and prepared. ** I received a complimentary copy of this book from Blogging for Books in exchange for my honest and unbiased review. **